When Fashion Becomes A Repetition 老調重彈的時尚

Upon looking at the fashion trend of this Autumn Winter, I notice something interesting.

這陣子在整理今年秋冬流行趨勢報告時, 我發現一件有趣的事.

From the catwalk and fashion magazines, we see these elements being the top inspirations to lead the trend.

時尚伸展台及流行雜誌都告訴我們, 這是本季所有關心時尚的人, 需要注意的流行靈感和趨勢.

2019 Autumn Winter Fashion Trend

2019 秋冬流行趨勢

And these are the colours we need to invest in this season to look chic.

如果你想在這秋冬看來時髦有型, 就要投資這些顏色.

Wait a minute. How come I feel this deja-vu? So I look back to the past seasons and found these:

然後, 好像鬼打牆一樣, 我突然有種奇怪的熟悉感. 所以我看了一下前幾季的時尚筆記, 有了以下的發現:

CHECKS Autumn Winter 2019/2018/2017

PRINTS Autumn Winter 2019/2018/2017

80s INFLUENCE Autumn Winter 2019/2018/2017

VOLUME Autumn Winter 2019/2018/2017

NEON COLOURS Autumn Winter 2019/2018/2017

It’s shocking for me to see how repetitive the fashion designs become in the recent years. Certainly fashion has a cycle, but in the past we talked about decades. Under the pressure of pursuing business profit and to satisfy the impatient consumers who always crave for the newness, obviously the creation process of fashion has become more a commercial activity than a hybrid of passion, inspiration and originality. Is it bad? Maybe from the view of a fashion lover who highly expects fashion défilés in every season. The answer may be opposite, however, if from an eco-friendly angle to review the fashion and its impact to our future.

時尚設計這幾年變得如此缺乏新意, 這件事讓我十分震驚. 當然我明白流行會循環, 通常每十年所謂的復古又會變成新的時尚樣貌. 但現下時尚界很明顯旨在追逐商業利潤, 和滿足今日消費者不斷貪婪求新的心態. 伸展台上的發表變得像是商品交易, 少了很多熱情靈感激發的原創性. 這是壞事嗎? 對一個每季都想在時尚秀中尋求靈感和刺激的時尚愛好者來說, 可能會覺得有點悲傷. 但如果就環保時尚的角度, 這未嘗不是正視並檢視我們對時尚態度的好機會.

It’s never a secret how highly polluted the fashion industry is among all. The repetitiveness of the fashion trends creates a good chance for us to slow down buying and look into what we have in our wardrobe. The question is, how many clothes do we need to look great? Sometimes what really matters is not the number  (according to a survey, most women only wear 20% of their wardrobe anyway and still feel there’s nothing to wear!) Rather, it’s how well we understand our own style, how capable we are to choose the suitable clothes- in terms of colours, cutting and fabric- and accessories to dress according to our style personality.

時尚是污染地球最嚴重的產業, 現下已是眾所皆知的事實. 每一季時尚流行的雷同, 正好讓我們放慢消費的腳步, 讓我們重新檢視家裡的衣櫥. 衣櫥裡有多少件衣服, 不應該是影響我們穿著品味的原因 (有份調查顯示, 大部分女性只穿衣櫃裡20% 的衣服, 但還常覺得沒衣服穿!) 重要的應該是我們是否了解自己的風格, 懂不懂得選擇適合自己顏色和體型的衣著, 以及運用造型穿出自己的個性品味.

(左) 時尚產業平均每年生產5,300萬頓的衣服, 但七成以上最後都進了垃圾場, 只有不到一成被回收再生成新的衣服; (右) 生產一件恤需要用到2,720公升的水, 這個用量大概是一個人三年的飲用水量

That also becomes an idea I promote a lot in my Image Consultation and Styling business nowadays. Coming from the fashion world, I used to be greedy and shopped whatever’s on the trend without the second thought. Then I realize that, season after season, what I have is just an exploded wardrobe which gives me a lot of hassles upon moving house (it is a common activity in Hong Kong since landlords are mostly merciless to increase the rent whenever the lease finishes) and a sense of guilt for sometimes having to throw away clothes that are still under good condition. Knowing your style better does not mean you should totally quit shopping. Instead, it helps you shop more wisely and buy something to last longer- both saving the planet and your wallet!

這也是我從事形象造型師這份工作以來, 嘗試想宣傳的觀念. 長久以來, 身為時尚界的一員, 我非常習慣參考當季流行購物, 並自豪自己血拼時的快狠準. 然後我發現, 這樣的習慣讓我的衣櫥大爆炸, 成為每一次搬家時最大的夢靨 (搬家這件事對我來說是家常便飯, 香港的業主多半在租約結束後會毫不留情的調高租金) 另外, 對於常常必須處理掉一批狀態還很好, 卻沒穿過幾次的衣服, 也讓我產生罪惡感. 了解你的風格並不代表從此就該斷絕購物. 相反的, 我認爲這能幫助你購物時更精準, 並讓你衣櫥裡每一件單品能被穿得更久, 貢獻更大價值的方式.  既保護地球又拯救自己的荷包, 一舉兩得!

I am proud of my work. The idea of working to help people look and feel good, and meanwhile calling the awareness to save the earth together makes me feel meaningful.  Let’s all be chic with consciousness!

我很自豪自己的工作. 能幫助人提升外表和自信, 並同時喚醒公眾意識及對我們生活環境的責任感, 對我來說很有意義. 有意識地追求時尚, 這才是最有型的潮舉!  

Get help to discover your style and build an image that suits you?

想要發掘你的風格, 並打造適合你的風格形象?

www.fashionwithattitude.net/service

Want to become an Image Consultant?

想和我一樣成為形象顧問?

training@colourmebeautiful.hk 

Follow me on instagram @alyssanifatitti and Facebook FashionwithAttitude for my fashion diary!

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